Pik’d is a product design concept I developed based on my father and sister, both guitarists who constantly lose their picks. The project involved designing the physical product—a sleek, durable keychain that securely holds guitars picks by using a spring system—as well as creating the full brand identity, including the name, logo, and visual style. Pik’d is a practical yet stylish solution, blending thoughtful design with everyday functionality to keep musicians ready to play anytime, anywhere.

Initial Product Design




Branding Guidline



Logo Variants

Symbol Variants

Product Design

Product Variants