OVERVIEW:
As a Graphic Design Intern it was my responsibility to develop the branding and marketing materials for the 2024 Saint Louis Art Fair. While working in-house I had collaborated with participating Artists such as Margaret Baker (2024 Commemorative Print Artist) and Keith Grace (2024 T-Shirt Artist), in order to create a series of cohesive banners, signage, publication, and merchandise materials. In addition to creating these material files, I also had to learn how to reach out to vendors and printers to receive quotes and compare/contrast pricing and qualities in order to have a successful production of physical materials.
BRAND GUIDELINES
MERCHANDISE
2024 Commemorative Print T-Shirt:
While being chosen to represent the fair's branding for the year, the Commemorative Print Artist will also get a t-shirt designed based off their work to be sold as merchandise.
This shirt features a front left-chest graphic and a full color back with the print, "The Good tea" by Margaret Baker.
2024 Official SlAF
T-Shirt:
In addition to choosing a Commemorative Print Artist for the fair branding, the Saint Louis Art Fair also chooses a "T-Shirt Artist" to have their work featured on an Official SLAF T-shirt to be sold as merchandise.
This shirt features a full color front with a back collar graphic with the print "Model Behavior" by Keith Grace.
2024 STAFF SHIRTS:
Continuing to collaborate with artist, Keith Grace, I had created a series of 2024 Staff shirts for staff and volunteers of the fair to wear during the different days of the event and specify what area they would be working in.
Fair Maps
Fair Map (17x11")
Fair Map (1/4" for page)
Banners & Signage
Award Winner Banners
Food & Beverage Signage
2024 Program Guide
The Saint Louis Art Fair Program Guide is handed out to help visitors and patrons navigate their way through the fair grounds, showing where different mediums of artists will be, food and beverage vendors, stage performances, advertisements and more!
My position played a huge role in creating the cover and layout of the Program guide while adhering to the brand standards I had set earlier in the summer.
2024 Commemorative Kickoff Party
Each year the Saint Louis Art Fair will host a "Commemorative Kickoff Party to help promote and reveal the 2024 Commemorative Print for that year's Fair. My role in preparing for this event was designing the invitational, promotional, and signage, materials.
2024 Promo Video
Standard Version
Pride Month Version